Hi, I am Sonja Lakner from Austria. I have an MA in Communications from Vienna
University, where I wrote my dissertation on e-mail newsletters. But I have not
only been studying, I also gained work experience in online marketing research,
e-learning and newsletter editing in Vienna, Paris and Hamburg during and after
Coming from a theory-oriented course, I decided to do this MA to emphasise more
on online media and get some hands-on experience by doing practical projects.
I am particularly interested in hypertext and non-linear forms of communication,
content- and usability design. As I also have a marketing background from my
minor at university (which was a combination of Marketing, French and Political
Science) , I am also interested in online marketing issues like user segmentation
or creating solutions for specific target groups.