SONJA LAKNER

Hi, I am Sonja Lakner from Austria. I have an MA in Communications from Vienna University, where I wrote my dissertation on e-mail newsletters. But I have not only been studying, I also gained work experience in online marketing research, e-learning and newsletter editing in Vienna, Paris and Hamburg during and after my studies.

Coming from a theory-oriented course, I decided to do this MA to emphasise more on online media and get some hands-on experience by doing practical projects. I am particularly interested in hypertext and non-linear forms of communication, content- and usability design. As I also have a marketing background from my minor at university (which was a combination of Marketing, French and Political Science) , I am also interested in online marketing issues like user segmentation or creating solutions for specific target groups.

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Sonja Lakner
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