A comment on Onar's response
I'm glad that my article inspired your contribution to the Memesis debate. However you seem to be unwilling to let go of biological reductionism. The memes concept is nonsense precisely because it refuses to accept that humans are specifically human! We're NOT like protozoa, ants or any other animal. We possess consciousness and the ability to plan something before we do it. From John Locke onwards, almost all social thought focuses on this human-ness of human society. This is why the Feurbachian critique of memes still stands. Of course, we use abstraction and representation to understand the material world. The stupid thing is not only to confuse the signifier with the signified, but to refuse to understand the dialectic between the individual and the species. Biological reductionism is yet another attempt to deny any element of human subjectivity in our historical development. This is why it needs to be thoroughly dissed!