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Richard Barbrook
Laura Jordan
HyperMedia Research Centre
Westminster University

Lateral joins Hypermedia MA
New member of HRC forges link with leading new media company

The Hypermedia Research Centre (HRC) of the University of Westminster is delighted to welcome its new member of staff: Laura Jordan.

Laura is teaching on the MA in Hypermedia Studies - the HRC's renowned post-graduate course for digital artisans, net.artists, web designers, cyber-entrepreneurs and new technology analysts.

Laura is also currently working at Lateral - one of London's leading web design consultancies.

This collaboration between the HRC and Lateral means that MA students can learn about the 'cutting edge' of the new media industry –†and Lateral employees can test their ideas in an academic environment. By co-ordinating the participation of practitioners from Lateral in the teaching of practical and business skills on the MA in Hypermedia Studies, Ms Jordan is giving the students the help they will need to succeed in the industry.

Coming from Sydney, Australia, Laura was a founding member of the celebrated 'geekgirl' cyberfeminist e-zine. She has also successfully exhibited multi-media artworks in both Australia and Japan. Before moving to London, she worked for deepend Australia, and for the College of Fine Arts, University of New South Wales.

The MA in Hypermedia Studies was set up at the Harrow campus of the University of Westminster in 1995. The MA course is designed to educate its students in a combination of practical and theoretical skills which enable them to be both creative and analytical at the same time. The MA programme has long been dedicated to connecting education with industry. New media artists, designers, managers, activists and theorists are visiting lecturers and guest speakers on the course. MA students must carry out their major practical project with an external client. The HRC's involvement in the regular Cybersalon events provides an opportunity for MA students to meet new media theorists and practitioners. The new relationship with Lateral will build upon and deepen this interaction between education and industry within the MA in Hypermedia Studies.

Lateral is an independent web design consultancy based in London. The company was established in 1997 and has subsequently won many industry awards. Lateral provides its clients with creative strategies which are implemented in conjunction with a support network of symbiotic business partnerships. This pioneering approach has attracted recognition both within the new media industry as well as among the wider consumer market. Lateral's client list includes: Levi's USA; Levi's vintage; RSPCA; Bloomsbury Books; Stella Artois; and Boddingtons.


"I'm delighted that a person of Laura Jordan's creative and academic abilities has joined the teaching staff of the MA in Hypermedia Studies. It is particularly wonderful that her arrival has led to a close collaboration between the MA course and a company as impressive as Lateral. I'm confident that Laura will be making many more important contributions to the teaching and research activities of the HRC in years to come." Richard Barbrook, Co-ordinator, Hypermedia Research Centre, University of Westminster.

"I'm hoping that Lateral's involvement with the MA in Hypermedia Studies course means that the students will get a much broader education and look into the industry. As a practising artist, I also want to encourage the MA students to think creatively and conceptually about their work instead of being focused mainly on technical issues." Laura Jordan.

"In teaching the future best and brightest, we are finding ourselves not seeing this as a job but as a delight. The MA in Hypermedia Studies has always been the benchmark for excellence. Lateral is extremely excited to be continuing the fine tradition." Jon Bains, Chairman of Lateral.

Contact Details

Dr. Richard Barbrook
Hypermedia Research Centre
School of Communications and Creative Industries
University of Westminster
Watford Road
Harrow HA1 3TP

contact: richard@hrc.wmin.ac.uk
website: www.hrc.wmin.ac.uk
landline: +44 (0)20 7911 5000 x 4590
mobile: 07879-441873

If you would like to interview Laura Jordan or would like further information on Lateral please contact Karen Durham-Diggins on 020 8989 2541 or email kdd@easynet.co.uk

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